数据挖掘技术在电信客户分析中的应用研究

电信企业的客户分析业务活动会产生大量的数据并形成了各自的事务型数据库，数
据挖掘技术可以把分散的数据集中起来获取所需的知识。本文在介绍了电信客户关系管理系统的基础上，对数据挖掘技术进行了深入分析，构建了其在电信客户分析中的应用模型，通过某电信运营商所提供的大量的现实数据加以应用，输出结果验证了模型的合理性、有效性和实用性。
关键词：数据挖掘；电信；客户分析；客户关系管理
Abstract: The customer analytical operation of Telcom operators can produce lots of data, which form respective businesslike database. The Data Mining (DM) technology can obtain the require knowledge by concentrating the disperse data. Based on the introduction on the Telcom Customer Relationship Management (CRM), the paper analyzes deeply the data mining technology, establishes the DM model on Telcom customer analysis, and applies it on lots of actual data which provided by certain Telcom operator. The running results validate rationality, validity and practicability of the customer analysis model.
Keywords: Data Mining；Telcom； Customer Analysis；Customer Relationship Management