信度函数在政府形象评价模型中的应用

在分析政府形象效能评价系统和信息置信度的基础上，建立了基于信度函数的政府形象评价模型。运用该函数建模分析了政府形象评估中的理念识别系统、行为识别系统、视觉识别系统、环境识别系统以及个人识别系统等五大不确定性评价问题。经过理论分析，该函数对政府形象的评估有较大的参考价值。此外，该函数也可以用于对其他类似复杂性系统的效能评估，具有普遍适用性。
关 键 词 信度函数; 评价; 政府形象; 模型

Abstract Based on the analysis of evaluation system of the government image, an evaluation model is built based on the belief function of the government image. This model is used to analyzes five uncertain problems of the evaluation of government image, including mind identity system, behavior identity system, visual identity system, environment identity system, and personal identity system. Our analysis shows that the belief function can bring more valuable reference for valuating the government image.
Key words brief functions; evaluation; government image; model